
Starbucks executives are expressing cautious optimism, claiming “tangible progress” in their efforts to revitalize the brand — even as sales dipped slightly this quarter.
In a recent earnings call, company leaders acknowledged ongoing challenges like lower foot traffic and shifting consumer habits but emphasized that recent changes in store operations, digital upgrades, and new product rollouts are starting to pay off.
While same-store sales fell slightly, Starbucks highlighted improvements in speed of service and customer satisfaction, suggesting the turnaround strategy is gaining momentum.
“We’re not where we want to be yet, but the steps we’ve taken are working,” said CEO Laxman Narasimhan.
More changes — including menu innovations and loyalty program enhancements — are expected in the coming months.