Pop Mart is leaning into the Halloween mood with a brand-new Labubu collection, launching just as spooky season hits full swing. The blind boxes will go on sale on Pop Mart’s website Thursday night (Oct. 9) at 10 p.m. ET, kicking off a themed drop under the “Why So Serious” banner.

This season’s offering includes fan favorites like Labubu, Crybaby, Dimoo, Twinkle Twinkle, and others reimagined in clown and carnival styles—complete with ruffled collars, red noses, and a slightly eerie twist on their usual whimsical designs. The set features multiple characters across different formats (vinyl, plush keychains, pendant blind boxes), with secret and ultra-secret variants that collectors will scramble to pull.

Beyond the Halloween theme, Pop Mart continues to expand the Labubu line in new directions. Earlier in 2025, the brand introduced mini and long-fur Labubu versions under series like “Monsters Pin For Love” and “Rock the Universe.” Labubu (created by artist Kasing Lung) has become one of Pop Mart’s core IPs, driving much of the company’s growth in recent years.

For collectors and Halloween aficionados alike, this drop offers a creepy-cute twist on beloved characters—and with blind boxes, every purchase becomes a small gamble on which version you’ll get.